Rosetta Bakery was founded by four close friends from Milan — Massimiliano Bagno, Alessandro Barbera, Tommaso Bulfon, and Ambrogio Calcaterra — who shared a simple vision: to bring the warmth, craft, and everyday rituals of an Italian neighborhood bakery to the U.S. Inspired by the cafés and bakeries they grew up with, they created Rosetta as a place where fresh bread, pastries, sandwiches, and espresso are made with care and enjoyed without rush. From its first location in Miami, Rosetta Bakery has grown into a family of bakeries that continues to offer guests a small piece of Italy with every visit.
Rosetta Bakery
The Brand
Rosetta Bakery is more than a name; it’s a symbol of authenticity. The “Rosetta” is one of Italy’s most recognizable breads: delicate, crisp, and designed to be filled, shared, and enjoyed. It embodies the Italian way of life: simplicity, quality, and connection.
Founded by four friends from Milan, Rosetta Bakery brings this same philosophy to every location around the world. Our team of Italian chefs and bakers prepares everything daily, using traditional techniques and ingredients sourced directly from Italy.
From the scent of freshly baked focaccia to the warm aroma of their unmistakable espresso, every detail is a tribute to Italian craftsmanship and the joy of gathering around good food.
Rosetta Bakery celebrates the everyday. Turning something as simple as coffee and a pastry into a moment worth savoring.
The Concept
Rosetta Bakery was created to be an ambassador of Italian baking and café culture, a place where authenticity, artistry, and community come together.
Each location features a “live menu” with a glass wall that allows guests to experience the process, from kneading dough to filling bomboloni. This transparency is intentional: it reflects the honesty at the heart of Italian cuisine and transforms every visit into an experience that engages all the senses.
Our menu evolves throughout the day, offering a live rotation of freshly baked breads, pastries, and savory dishes. It’s not about complexity, it’s about quality, freshness, and the timeless traditions that define Italian food.
Rosetta Bakery exists to remind people that the best meals are not rushed; they are shared, savored, and made with care.
The Venue
Each Rosetta Bakery is designed to feel like a little corner of Italy. Cozy, welcoming, and alive with the aroma of freshly baked bread.
The interiors blend natural materials with modern warmth: wood counters, open shelves, rustic tiles, and a soft palette inspired by the Italian countryside. Guests are invited to choose their food directly from the display, gather around community tables, and feel part of the rhythm of daily life inside the bakery.
The design mirrors our philosophy: transparent, approachable, and connected to the craft. Behind the glass, the kitchen becomes a stage where tradition meets modernity, and every guest becomes part of the story.
Rosetta Bakery is more than a place to eat; it’s a place to pause, connect, and feel at home.
