Rosetta Bakery

This was our first visit to Rosetta Bakery, and honestly, it won me over before I even finished my coffee. I ordered a flat white, but it turned out they didn't have it on the menu and weren't familiar with exactly what it was. Instead of simply telling me "no," Glenda spent several minutes trying to understand what I meant. Another customer even joined the conversation to help explain it. Then Glenda asked Alex to come over, and he patiently listened to my explanation before walking over to the espresso machine with me to make sure he understood what I was looking for. The first attempt wasn't quite right, and Alex immediately apologized and insisted on making it again. I honestly can't remember the last time I saw this much genuine effort in a busy bakery. In the end, what they made probably wasn't a traditional flat white—but that didn't matter anymore. What mattered was how much they cared about making me happy. They could have easily said, "Sorry, we don't make that," especially considering how busy the bakery was and how many customers they serve every day. Instead, they treated me with kindness, patience, and genuine care. Thank you so much, Glenda and Alex. You made our visit truly memorable, and your customer service was exceptional. And one more thing... Rosetta Bakery, please hear my plea—open a location in Los Angeles! I would be your customer every single week. ❤️

I really liked this Rosetta Bakery location. I usually go to the one near Bryant Park, but rarely visit this one. The hot matcha was great, the pizza was delicious, and the desserts were amazing too. Especially loved the lemon tart and the cannoli. Cozy atmosphere and always a nice experience.

Come here to be on your laptop. Don’t show up hungry or thirsty. A can of coke is $4.50. I bought a slice of speck pizza because i needed to eat something real, and I should have went with the spicy salami. The matcha was just okay. Otherwise, the bathrooms were clean and the service was good.

I love Rosetta, it’s my favorite place around the neighborhood. Pastries and sandwiches are sooo good and fulfilling. Chai late is my fav drink. Right now, during the summer the only problem is that the AC is not working properly, and it’s toooo hot outside, I expect to come here and enjoy my sandwich and my chai on the AC and read my book, but with the high heat it’s just impossible.

From the moment you walk into Rosetta Bakery, you can tell it’s more than just another café—it’s a vibrant New York stop that brings authentic Italian bakery vibes straight to the Upper West Side. Whether you’re grabbing breakfast before work, meeting a friend for coffee, or stopping by for a savory lunch, this place consistently delivers delicious food, great drinks, and a welcoming atmosphere.  First things first: the menu here is wonderfully varied. On the sweet side, the pastries are the real stars. Their pistachio croissant and pistachio donut are standouts that strike the perfect balance between buttery flakiness and rich flavor—ideal with a morning espresso or cappuccino. Fruit tarts, raspberry and pistachio combinations, and almond croissants round out a selection that feels both traditional and exciting.  But this bakery isn’t all sweets. Rosetta also serves hearty breakfast and lunch options that are genuinely satisfying. The egg dishes are fresh and flavorful, perfect fuel for a busy day. On the lunch side, the turkey and prosciutto sandwiches are generous and well-made, and their breakfast/lunch pizzas hit just the right savory notes when you want something a bit heartier.  The coffee program here deserves its own mention. The espresso and cappuccinos are expertly brewed—smooth but bold enough to stand up to a sweet pastry. It’s the kind of coffee that feels as good lingering over a table with a friend as it does in your hand while you’re walking out the door.  One of my favorite things about Rosetta is the atmosphere. Natural light fills the space, bouncing off clean white surfaces and making it feel airy and bright. The seating areas are comfortable and well-laid-out, giving you plenty of room whether you’re working on a laptop, enjoying a casual meal, or catching up with friends. Even during peak times, the vibe stays relaxed and pleasant.  The staff here are friendly and efficient. While it can get busy—especially during morning rushes and weekend afternoons—the team keeps things moving and is always happy to help with recommendations or questions about the menu.  If there’s one thing to note, it’s that some items can feel a bit pricey compared to your average bakery or café. But for the quality of the ingredients, the presentation of the food, and the overall experience, most visitors find it well worth the cost.  All in all, Rosetta Bakery is a gem in the city. Whether you live nearby or are just passing through, it’s worth stopping in for a coffee and pastry or a full meal. Warm, welcoming, and undeniably delicious—this bakery has quickly become one of my go-to spots in NYC. Highly recommended!